From a video producer’s perspective, creating engaging social media content involves several steps. From conceptualisation to execution, there’s a whole lot more to it than just lights, camera, action.
To find out more about this journey, take a closer look at the methodologies used by Perspective Pictures. There’s a reason this digital-first video production agency has won awards!
Conceptualisation: Laying the Foundation
Successful social media videos begin with clearly understanding the target audience’s preferences, challenges, and what they connect with best. Knowing what platform they spend the most time on is also important, as short, attention-grabbing content is best suited to Instagram, Facebook, and TikTok, while longer, more in-depth videos are best for YouTube.
Once the audience preferences and platforms are determined, it’s time to ensure the content aligns with the brand’s messages and goals while appealing to its audience. This often involves exploring trending topics, viral formats, and innovative ideas. Questions like “What story are we telling?” and “How can we add value or entertain?” guide this phase.
Pre-Production: Setting the Stage
When the concept is in the bag, video producers move to pre-production, meticulously planning every aspect of the shoot. This includes scriptwriting, storyboarding, location scouting, and casting talent.
Because social media tends to focus on short-form content, every second counts, so scripts need to deliver impact quickly. Visual elements are equally vital, and high-quality visuals, vibrant colours, and dynamic framing must grab viewers’ attention within the first few seconds. Producers also consider platform-specific requirements such as vertical formats for Instagram Stories and TikTok or square videos for Facebook and LinkedIn.
Overall, pre-production planning sets the foundation for a smooth production process and a cohesive final product.
Production: Bringing Ideas to Life
This is where the real magic happens. During production, video producers focus on capturing high-quality footage that tells a story. Lighting, sound, and camera angles are managed to ensure professional results, even for content designed to feel casual or spontaneous.
Because engaging social media content often relies on motion and energy, producers incorporate techniques like quick cuts, dynamic transitions, and vibrant animations to maintain viewer interest and convey messages effectively.
Post-Production: Polishing the Product
In post-production, raw footage is transformed into polished content as editors focus on creating a seamless flow. Music, sound effects, and graphics are added to enhance the video’s appeal. Subtitles are often included, too, increasing accessibility.
Producers also optimise content for algorithms by adding eye-catching thumbnails and clear calls to action.
Perspective Pictures: Creating Viral Content
Creating social media content isn’t the same as traditional video production, and the process reflects this. Perspective Pictures has mastered it, excelling at blending strategy and creativity to produce social media content designed to go viral.
From the spark of an idea to the final upload, the team’s video producers play a pivotal role in bringing stories to life that inspire, entertain, and drive action. Let them ignite your brand.
