Marketing professionals are estimating that at the end of 2024 around 60% of the marketing will be done digitally, which might bring the downfall of offline media. These numbers project the growing importance of digital marketing, which has become an art form that helps you capture the attention of your current and potential customers. The actual term Digital Marketing was first used in the 1900s and, since then has been slowly but surely growing and becoming a big part of today’s modern business industry.

Anyway moving forward, Digital marketing helps your company become more visible online, which then leads to your business having more opportunities either to sell your products or just make connections. A lot of marketing geniuses always have one or even more strategies up their sleeves for the coming future– maybe you are one of those geniuses, but do you know the best tools to use for digital marketing? After reading this guide, you might just find out. 

What Are Marketing Tools?

Let’s start with the basics and understand the meaning of these tools. Marketing Tools are applications that you can use to make and share your products online while also promoting your other services. There are a lot of different tools that are specially made to help your different needs, but the most used tools usually revolve around direct email, advertising, and social media – usually, big companies use all of these tools to boost their sales. All and All we advise that you think and then choose which tools are best for your business.

Best Tools For Making Your Marketing Feel Personal

Websites and Analytics Tools

Yes, we know an obvious choice but it is an important one nonetheless. What most businesses, especially the new small ones, might not understand is that their website is like a digital window that opens directly into their business. When you make a website, your current and potential customers all get to see your products, the services you provide, and important information like your contact details in one single place, and it can also act as your online shop.

Best Analytics Tools

Analytics ToolFeaturesPricing
Microsoft Power BICan be used for different data sources,Amazing dashboards,Easy to Use.Free versionPro: $9.99/user/monthPremium: Higher rates
Google AnalyticsHelpful in keeping tabs on users,Shows where the most engagement is,Gives helpful insightsStandard: FreeGA 360: Pricing on request
MixpanelHelps in keeping track of your events,Gives user information visually,Retention metrics.Free until 20 million events/monthPaid From $20/month

Media Management Tools

We know what you are thinking, duh! But it’s nice to cover all the tracks more so for this one. By using social media you are building a platform that is inviting both new and old customers to interact with you more easily which will then help you build a strong bond and the best thing is there isn’t just a single way of doing it.

You can start your journey by making blogs and sharing useful information about your old or new up-and-coming products and services which can help in attracting more attention, maybe you would like to make it more visually appealing than good for you–since you can also share images like posters and even graphs that are relevant to your business.

Best Media Management Tools

Management ToolFeaturesPricing
HootsuiteAmazingly fast publishing features,Helps in your engagement while also providing analytical tools.Starts at $99/month
BufferGives you the option to plan your post and automation,Customizable analytics.Starts at $6/month
Sprout SocialBest tool as a unified inbox, especially for interaction,Comprehensive analyticsStarts at $249/user/month

Email Marketing Tools

Let’s start with a fun fact with this one, it has been roughly 46 years (1978) since the earnest start of email marketing. It is one the best ways to interact with your customers while also targeting your potential customers–unlike blogs or even newsletters these emails are always written by professional writers who know how to hook your customers. 

We are not joking when we say this, they literally dress the email to look more attractive, from the way they write their hooks to the last sentence of their email body, and not to mention some of them even get fancy signatures, which you can also get inspired by just searching for email signature examples.

Best Email Marketing Tools

Email Marketing ToolFeaturesPricing
SenderNo-code automation,Advanced segmentation,Unlimited emails.Starts at $15/month
KlaviyoA/B testing,Advanced analytics.Starts at $20/month
HubSpotFree CRM integration,Funnel builder.Starts at $15/month

Lead Generation Tools

We are now reaching the more technical aspect of digital marketing, so let’s begin. Lead generation is the digital way of trying to attract more attention from the people who might already be curious and showing interest in your company or maybe product, and you will then turn that opportunity into a sale. To make you understand better, think of lead generations as discounts or gifts that you get from completing some kind of task, it could be a survey or just a simple subscription doesn’t matter. 

Best Lead Generation Tools

Lead Generation ToolFeaturesPricing
KeapHelps with online forms to capture leads,Email follow-ups,Drip marketing.Pro: $159/monthMax: $229/month
LeadFuzeWarm lead generation,Sales pipeline management,Automated follow-ups.Unlimited: $397/monthScaling: $147/month
HunterSearches Leads and verifies them,CRM integrationsFreeStarter: $22/monthPro: $60/month

To Sum It Up

Well, you’ve reached the end of the guide, isn’t that nice? Now let us do a small recap of all the things we have learned today. We know that digital marketing has been a thing since the 19s and has gradually grown to be the biggest aspect of all businesses. We’ve also learned that we can use tools that can help us generate leads and capture the attention of both our old and potential customers while also learning that emails can be dressed. We hope that you make good use of these tools and become successful in your endeavors.

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